An eye opening conversation before a considered purchase
90% of new luxury watches lose meaningful value the moment you buy it. 50% of buyers feel regret due to that depreciation. The depreciation conversation happens in only 10% of purchase experiences. A 30 minute advisory session with Time Allowed can save you a four to six figure watch depreciation. And it’s only $295.
Learn your buyer motivation — then learn the market.
As quick as a quiz and a conversation.
Every luxury purchase carries a depreciation curve. Cars, jewelry, boats — the curve is steep, well understood, and quietly accepted. Watches are the exception. A small number of references hold their value across a decade of wear. A smaller number appreciate. Most do neither.
The difference is not taste. It’s supply, liquidity, production status, and secondary-market behavior — measurable factors that separate the references that hold from the ones that quietly don’t.
We surveyed luxury watch owners and found that most had never had a real conversation about what their watch would be worth. Not because anyone misled them — because no one in the room was paid to raise it.
That research produced the Four Vs: Volume, Velocity, Vulnerability, Vintage. It is how we evaluate a reference before you commit capital to it. We are an advisory, not a retailer. Our fee is published, our sourcing invoice is disclosed, and we are paid the same whether you buy or walk away.
Where to begin
Read First
Ninety-six pages built from our own research, not recycled from the forums.
The Four Vs framework, the references that hold, and the ones that quietly don’t.
Printed coffee-table edition, delivered. Digital edition, immediately.
Three Watches
You’ve found them. You’re close. You’d like someone to look before you wire.
Send us the listings — any dealer, any platform. We assess the asking price against the market, the condition against the photographs, and the reference against the Four Vs.
A written verdict within two business days.
Full Counsel
For the buyer who hasn’t decided yet, and would rather decide well.
The boutique opens 1 November 2026. The Guide, the Second Opinion, and the Advisory are available now.
In Person · Ocala
Curated investment timepieces in museum cases. Chairs that are actually comfortable. Water, and coffee if you’d like it.
Come in without an appointment and take the quiz while you look. Come in with an appointment and we’ll have already read your results.
Arena 4, World Equestrian Center · Ocala, Florida