Our Research
What 586 luxury watch owners told us they knew, what they didn't, and what they regret.
Learn
Learn: the research, the myths, and what actually happens to a watch's value.
Everything here comes from our own research with luxury watch owners and from the Love or Money Guide. No theory, no forum consensus — the data we use with clients.
Watches That Hold Value
Which references actually behave as stores of value, which quietly don't, and the configurations that decide the difference.
Are Watches a Good Investment?
The five myths the industry runs on, stated plainly and replaced with the model we'd want a buyer to walk in with.
Hidden Costs of Ownership
Service, insurance, the retail tax and documentation — the five-figure invoice is the cost of entry, not the cost of ownership.
From the Guide
This is a fraction of the Guide.
The Love or Money Guide runs to ninety-six pages: the Four Vs framework, the buyer's path, the references that outperform, and the ones that quietly don't. Printed edition and immediate digital download.